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This is a contestable point, as it can also be argued that dressing according to your brand is a better strategy. However, it’s a general rule of thumb that wearing all black is best for being as invisible as possible at a photo shoot. That way you won’t stand out and take attention away from the main photo subject. Not to mention, dressing in all black makes you look more official, like a staff member which can potentially be helpful in navigating around a venue.

Personally, I opt for the all-black rule for all of my photo shoots, simply because it’s one less thing to worry about when I have a pre-assembled uniform to fall back on. For me, this uniform consists of mixing and matching from the following selection; one pair of black skinny jeans, one pair of black slacks, a black leather belt, several button-down black blouses, several black polo shirts, and a black blazer. Whenever possible, I also try to buy my black clothing in lightweight, moisture resistant fabrics rather than cotton, to avoid sweat absorption.

Some photographers might contest the above point of dressing in all black with the argument that it’s important to dress according to your brand. This is something I definitely believe in as well, but having brand elements infused in your style of dress can also be done while still wearing all black. As an example, I always make sure to wear a few pieces of statement jewelry to accent my outfit and also serve as a conversation starter. I have a couple pairs of unique earrings, necklaces, and watches that almost always attract comments or questions, but they are also subtle in size so they don’t stand out too much.

Another idea is to custom order black clothing that has your logo on it, such as a polo shirt with a subtle branding element. A photography colleague of mine has done this with huge success as it further reinforces his brand, while also making him look and appear more official at photo shoots.

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